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MAR4424

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MAR 4424 - International Marketing (Credit Hours: 3)

College Credit 14 - Upper Level Arts & Profession

Description

This course focuses on addressing the issues and strategies of managing the marketing function in transnational firms. International Marketing is a comprehensive course in global marketing tactics and approaches focusing on the "fundamentals" of global marketing issues and strategies (including strategic alliances), social and cultural environments, and the strategic implications of market entry and expansion in developing a multinational marketing function in global enterprises.

Prerequisites

MAR 3023 with a C or higher

Corequisites

None

Conditions

None

Credits

3

Contact Hours

3

Applicable Programs

B.S.

Florida State College at Jacksonville is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate and baccalaureate degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels. Questions about the accreditation of Florida State College at Jacksonville may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).


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