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MAR4413

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MAR 4413 - Sales, Negotiations, and Relationships (Credit Hours: 3)

College Credit14 - Upper Level Arts & Profession
Course Details

Description

This course focuses on addressing the issues, processes and strategies related to professional sales, sales management, and relationship marketing or customer relationship management (CRM). This is a comprehensive course in the art of selling, developing long-term relationships, negotiating, and sales management. Various techniques will be explored, including prospecting, planning, lead management, negotiation, closing strategies, and relationship management.

Prerequisites

MAR 3023 with a C or higher

Corequisites

None

Conditions

None

Credits

3

Contact Hours

3

Applicable Programs

B.S.

Florida State College at Jacksonville is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate and baccalaureate degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels. Questions about the accreditation of Florida State College at Jacksonville may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).


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