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MAR4503

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MAR 4503 - Consumer Behavior (Credit Hours: 3)

College Credit 14 - Upper Level Arts & Profession

Description

This course is a comprehensive study of behavioral models and concepts to help understand, evaluate, and predict consumer behavior in terms of marketing implications. The course emphasis is upon understanding the processes that influence the acquisition, consumption, and disposition of goods and services.

Prerequisites

MAR 3023 with a C or higher

Corequisites

None

Conditions

None

Credits

3

Contact Hours

3

Applicable Programs

B.S.

Florida State College at Jacksonville is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate and baccalaureate degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels. Questions about the accreditation of Florida State College at Jacksonville may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).


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