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MAR3334

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MAR 3334 - Marketing Promotions (Credit Hours: 3)

College Credit14 - Upper Level Arts & Profession

Description

This course focuses on the latest practice in advertising and promotions, known as integrated marketing communications (IMC), and will illustrate the numerous aspects, tools, techniques and approaches involved with developing an IMC program. Included will be an analysis of issues and approaches surrounding the objectives, budget, and development of an IMC program and then how to monitor and measure the effectiveness of the program.

Prerequisites

MAR 3023 with a C or higher

Corequisites

None

Conditions

None

Credits

3

Contact Hours

3

Applicable Programs

B.S.

Florida State College at Jacksonville is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate and baccalaureate degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels. Questions about the accreditation of Florida State College at Jacksonville may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).


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