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MAR3803

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MAR 3803 - Marketing Strategy (Credit Hours: 3)

14 - Upper Level Arts & Profession

Description

This course is a study of marketing strategies important for marketing managers and provides theoretical foundations of data necessary for managers to perform vital daily functions. Emphasis will be placed on the marketing analytics and functions managers need for effective marketing-related decision-making. This course is focused on helping students think strategically and analytically about marketing to make effect marketing related decisions.

Prerequisites

MAR 3023 with a C or higher and CGS 1100C

Corequisites

None

Conditions

None

Credit Hours

3

Contact Hours

3

Applicable Programs

B.A.S., B.S.

Florida State College at Jacksonville is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate and baccalaureate degrees. Degree-granting institutions also may offer credentials such as certificates and diplomas at approved degree levels. Questions about the accreditation of Florida State College at Jacksonville may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).

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