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    Florida State College at Jacksonville
  Nov 18, 2019
2019-2020 Catalog [Aug. 2019-Aug. 2020] 
2019-2020 Catalog [Aug. 2019-Aug. 2020]
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MAR 3803 - Marketing for Managers

This course is a study of marketing processes and principles in relation to management. Topics include, but are not limited to, marketing research, consumer behavior, segmentation, targeting and positioning, branding, marketing channels, sales promotion, advertising, and public relations. Emphasis will be placed on the skill set managers must develop for applying marketing in a decision-making framework.

Prerequisites: GEB 3213.
Corequisites: GEB 3213.
Credit Hours: 3
Contact Hours: 3
Conditions: None.
Degrees Offered: B.A.S., B.S.

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